Word: sloganized
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Dates: during 1950-1959
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...Council voted to establish a committee with Reiff as chairman to publicize an experimental sale next year. Reiff suggested a slogan to the effect of "Keep your books; you can pawn them off on a dumb Freshman in the fall...
...statistician has informed me that we will have to substitute a Democrat for this Republican to even the score. I hereby nominate Lucius Wormwood, Boston County dogcatcher, whose slogan smacks of Harvard: 'Elect Wormwood, or Boston will go to the dogs...
Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...
...conceived the winged T, which stations a halfback outside an end for added power and trickery, but uses the traditional two-on-one line blocking of the single wing. Nelson perfected the system at Delaware during the past eight seasons, produced a brand of pounding possession football (his favorite slogan: "Beloved are the bastards that grind it out"), and Delaware has won 53, lost 20, tied...
...translate the slogan on the cover...