Word: sloganized
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Dates: during 1960-1969
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Even with a blue-ribbon candidate and a more expertly managed campaign, the G.O.P. would probably have fared little better. Daley is an autocrat, a Democrat and a bureaucrat in that order, and handles all three roles with zeal and efficiency. Though skeptics might reverse his slogan-"Good government is good politics"-King Richard has made it work well enough to satisfy the "big mules" of Chicago's power structure. Nudged by the nation's most formidable political machine, the city's rank-and-file voters agreed...
...latest avid Avis ad reader? None other than Russia's traveling poet and public relations man, Evgeny Ev-tushenlco, 33, who says he's going to use the auto-rental slogan as the title for a short novel on the U.S. inspired by his recent six-week tour. "I am calling it We Try Harder, because Americans work so hard," confided Evgeny, draining his fourth daiquiri in a bar in Beirut. What's more, he continued, he hoped the book would bring him some crisp U.S. greenbacks because he was flat broke, "like a little baby...
...Violation of rules and the law is one quick way of doing this. It is a lever that can be pulled to get instant attention. Advertising techniques come to the campus in the service of prophecy not profit. The student activist is the PR expert. The simplistic slogan and banner headline replace the carefully reasoned argument. The style is daring, flamboyant and egotistical. It is a revolt that draws more on Madison Avenue than on convictions about the nature of the historical process...
...often from the Peace Corps and academic styles as well, and outside the campus, from the Old and New Left, the New Theologists, and the remaining minorities. The essential theme, however, is one of students by themselves largely isolated from external groups. They ask for little help, as the slogan "don't trust anyone over 30" implies...
After more than a decade of sizzling national growth, Israel's planners decided late in 1965 that it was high time for mitun-which is Hebrew for slow down, and has become the government's slogan for a slew of measures designed to put the brakes on the economy. "The objective," explained Israeli Finance Minister Pinhas Sapir, "is simply to step back a pace in order to leap forward." So far, that step back has been bigger than anyone expected...