Word: sloganized
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Dates: during 1960-1969
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...India with metronomic regularity. This month the population soared over the 500-million mark, prompting Prime Minister Indira Gandhi to complain that her task is a lot like "building a house on land that is constantly flooded." Having just completed a "family-planning fortnight" to sell anew the slogan that "A small family is a happy one," the government-which has been endorsing birth control for 36 years-is still looking for ways to make this revolutionary idea catch fire across the land...
Barbara certainly did, but her special checking account registered near zero. To the rescue came her room mates, Mimi Feldt and Vivian Franco. Their solution: a party with a slogan: "Send Sobo to Spain!" By the hundreds, their dittoed orange invitations fluttered out over the District of Columbia: "The pleasure of your company is requested at a benefit party. Free beer and setups provided, plus band. Your contribution (of $1) will further the cause of international relations...
...volunteer army is feasible, and charge that the Pentagon is suppressing a Defense Department report saying the same thing. They will tell Rivers that if he does not at least raise soldiers' pay to see if the enlistment rate rises, they will turn the issue into a campaign slogan: "The soldier is worth his hire." The Democrats will probably have to come across with a promise of higher pay and perhaps a statement on the desirability of a volunteer army, to be established after withdrawal from Vietnam...
...most politically potent argument for a volunteer army is a slogan: "The soldier is worth his hire." Friedman says that it is plainly unfair to punish a man by drafting him and then punish him a second time by forcing him to accept substandard wage. Again he argues from history: "Was not one of the great gains in the progress of civilization the conversion of taxes in kind to taxes in money? The elimination of the power of the noble or the sovereign to exact compulsory servitude...
...Show me this young genius!" demanded fearsome George Washington Hill, onetime president of the American Tobacco Co., of Adman Albert Lasker back in 1941. Out came Fairfax Mastick Cone, then 38, with what soon be came the cigarette slogan of the '40s: "With men who know tobacco best . . . it's Luckies two to one." When he retired a year later, Lasker was apparently still amazed by his upstart protége's Lucky stroke: in any event, Lasker sold his agency to Cone and two other staffers at a gift price of $167,500. Now known...