Word: sloganized
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Dates: during 1960-1969
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...Pike, who unlocked the discussion, is far from being a man talking his way toward atheism, and his reductionist theologizing is seriously intended to help put Christian faith on a surer, sounder footing. What Christianity needs, Pike proposes, is "more belief, fewer beliefs." In the name of this jaunty slogan, Pike seems quite willing to jettison 20 centuries of Christian doctrinal development, if necessary, to preserve and emphasize what he considers the central, essential and irreducible message of the church: God as the loving personal ground of existence, Jesus as the suffering servant in whom God is seen as "breaking...
...done imaginative things to rehabilitate three bankrupt railroads in the state, to improve the State University, to push medical aid--but he imposed a three per cent state sales tax which the voters won't forget. The tax, which his opponents call regressive, inspired O'Connor's campaign slogan: You Can Believe Frank O'Connor...
...accompanied by an instantly identifiable musical trademark. Jingles are fine for the one-minute spiel, but for the short, hard pitch, signature music is the thing. Thus Siday's eight-note bleeper, played above a sizzling, highballing beat, gets the message across even without the slogan, "You're ahead in a Ford all the way"; his seven-note arrangement for the litany, "You can be sure, if it's Westinghouse," creates just the positive, forward-looking image that the company wants to project...
...weeks later Rolvaag was back in Minnesota, a declared candidate and almost instantly a sure winner. He had a simple but ultimately devastating slogan -- "Let the people decide." The usually accurate Minnesota Poll, operated by the Minneapolis Star and Tribune, showed in late July that the party rank-in-file would decide in favor of Rolvaag by a margin of more than 20 per cent...
...stream of campaign rhetoric emanating from Levander headquarters has been surpassingly banal and has prevented his campaign from generating any real momentum. He started by labeling the Republican ticket the "integrity team." That did not catch, but Levander went right ahead and made his main campaign slogan "Let's be proud of Minnesota again." In an attempt to humanize their candidate the Republicans borrowed a leaf from John Lindsay's book and started issuing pamphlets asking, "What kind of guy is Harold Levander...