Word: sloganized
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Dates: during 1960-1969
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...lengthy corporate names and complicated trademarks. For U.S. Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
...Trouw, which came out in favor of the match, was barraged with angry letters; though published letters against the marriage averaged 55% in most papers, editors conceded privately that the actual mail was nearer 70% against. A few orange swastikas appeared on street walls in The Hague with the slogan "Claus 'raus!" (Claus...
...Buber, however, spirit was always more important than slogan; what mattered was that men should live in dialogue. He cared little for earthly honor, and often cited the advice of the Hasidic master who said that man should always have two pockets to reach into according to need. In his right pocket should be the words: "For my sake the world was created"; in his left: "I am dust and ashes...
...switch by mistake. Rookies finished third, fifth, sixth, eighth and ninth. Seven top cars used Firestone tires, and the first four were powered by rear-mounted Ford engines. Offy Boss Louis Meyer then announced that his firm no longer would produce engines for the 500, thus coining a new slogan: "If you can't beat 'em, quit...
...visitors at the White House last week, President Johnson quoted a new version of a Latin American slogan: "Constitutionalism, sí! Communism, no!" It was a slogan that exactly described the U.S. position in the Dominican Republic's civil war. Yet in a week of deepening frustration, every U.S. and OAS effort to bring the rival factions peacefully together in some sort of non-Communist coalition, constitutional government was destined to fail. Despite an official ceasefire, the war went on, with mounting casualties on all sides...