Word: sloganized
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Dates: during 1960-1969
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...Avis has a great potential for expansion abroad," said I.T. & T. Chairman and President Harold S. Geneen, "where I.T. &T. has operations and marketing experience." There was some logic in that, but it had obviously at first escaped Avis Chairman Robert C. Townsend, who coined the "We Try Harder" slogan that has helped make No. 2 Avis a much stronger competitor for first-place Hertz. Said he: "At first, I wondered how a small company could be acquired by a large one without losing some of its spark. But now I'm enthusiastic. We'll try even harder...
...attended Harvard for four years, that she will receive a Harvard diploma, that she has been active in Harvard undergraduate activities, that women may serve on Harvard's Board of Overseers. Shall we endorse and compound these evils? That is the true, sordid challenge posed by her slogan "All the Way with Faye...
...martial music began one night at 11:30 and the first slogan was: "1965 shall witness fundamental developments in strengthening the foundations of the regime!" That seemed to rule out a coup. At 1:30 a.m. the radio came clean: the announcer read off four new decrees that will take Syria's wobbly Baath (Renaissance) socialist government far down the Marxist road and virtually wipe out private ownership of Syria's major industries...
...cake when U.S. Socialism's perennial Presidential Hopeful Norman Thomas celebrated his 80th birthday last week. So he had plenty of breath left to sound off for 2,000 admirers at Manhattan's Hotel Astor. Thomas, who campaigned for the Democrats last fall with the slogan "Most of the way with L.B.J.," blasted the Administration's anti-poverty program ("to talk of victory is nonsense"), called for a cease-fire in South Viet Nam, opened telegrams of congratulations from Hubert Humphrey and Earl Warren. Best reading of all was a birthday check for $17,500, raised...
...delicacy all their own. Yet their universality is shot through with humility. Visitors to the Guggenheim wandered beneath huge stabiles, paused to observe his The Only Only Bird (see opposite); it is a pop-like dodo made of beer and coffee cans whose title is drawn from a slogan on a can rather than being a claim to uniqueness. In its common materials, the tin bird outglitters a peacock...