Word: sloganized
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Dates: during 1960-1969
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...MFDP delegates are inspired by Rauh's "nothing less than equality" slogan. "All the Freedom Party needs," shouts Rauh from the street before the Gem, "is the benevolent neutrality of the President in allowing the convention to decide the issue for itself...
...cities and morality in the country that Goldwater struck his main theme. "If the tone of America is not set by men in public service," he said, "it will be set, as unfortunately it is being set too often today, by the standards of the sick joke, the slick slogan, the off-color drama, and the pornographic book. It is on our streets that we see the final, terrible proof of a sickness which not all the social theories of a thousand social experiments has even begun to touch. Crime grows faster than population, while those who break...
McCormack was not interested in the black-leather-jacket set. He peopled his ads with hair-in-the-wind young lovers, bowler-hatted executives and pert grandmas-along with the slogan: "You meet the nicest people on a Honda." From a standing start, sales revved up to $31,921,995 last year and an estimated $67 million this year. Two other Japanese firms (Suzuki and Yamaha) have jumped in to share the bonanza, and their combined sales will amount to about $28 million by year...
...navy, the committee says, it is overstaffing its fleets in order to live up to its recruiting slogan: "Join the Navy and see the world." Furthermore, a suspicious number of ships have been making unscheduled stops in lively Hong Kong under the pretext of needing "minor repairs...
Scotch & Soda. Dowie's tastes run to Scotch and soda and Mozart, but his talent clearly is selling beer. "All beers taste pretty much alike in the U.S.," says Dowie, "so it boils down to who does the best promotion." He credits Carling's 15-year-old slogan, "Mabel! Black Label" for its surge in the U.S. market. Like many other brewers, he also bets heavily on sports sponsorships, last week laid out $450,000 for the Carling World Golf Championship tournament in Detroit...