Word: sloganized
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Dates: during 1960-1969
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Carl Ally Inc. started a campaign late last year for Northeast Airlines, using the slogan"Northeast addresses itself to the whole man." Ads showed a beaming passenger, comfortably pil lowed and covered with furry blanket, addressing himself to martini, steak and a copy of Realties. In April, Gehnrich Associates kicked off a campaign for RCA Global Communications, aiming to get across the point that a businessman can often save himself an over seas trip by sending a telex message instead. Headline on the RCA ads: "Why send the whole man overseas just to give someone a piece of his mind...
...increased its grape orders for mess-hall tables, a move that Chavez and his followers countered last week by preparing a lawsuit to prevent such purchases on the ground that grapes are the subject of a labor dispute. Some auto-bumper stickers read: NIXON EATS GRAPES. The growers' answering slogan: EAT CALIFORNIA GRAPES...
...request was likely to go unhonored, if for no other reason than that the Italian Communists, who have great hopes for doing well in the next gen eral elections, fear the influence that the Brezhnev Doctrine would have on Italian voters. They can foresee their opponents' campaign slogan: "Put the Communists in power and the Red army will keep them there...
...inscrutable face that a complex society presents to its young makes them vulnerable to simplistic explanations of it. To them, as to 19th century anarchists, individual man appears good and society appears corrupt. "I am a human being. Do not bend, fold or mutilate," was the slogan raised on the Berkeley campus in 1964 and repeated many times since. The computer, symbol of advancing technology, has resurrected all the old Luddite animosity toward the machine. The French student rioters of a year ago burned with the old anarchist passion against "society"-the passion that Marxism is designed to harness...
...after he topped off an old feud with President George Meany by leading his own union out of the giant federation, Reuther decided that the Teamsters were not so bad after all. Last week the labor movement's Mr. Clean got together with its scarlet lady in a slogan-bedecked Washington hotel to exchange vows of solidarity forever. The U.A.W. and the Teamsters created something called the Alliance for Labor Action...