Word: sloganized
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Dates: during 1960-1969
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...sold more than 50,000 copies. Outside of Cambridge it is still read. At Harvard it has unobtrusively become the basis for discussion of college curriculum on both the theoretical and working levels. By the weight of its influence the colorless phrase General Education has been established as the slogan under which some of the most pressing issues of college policy are examined...
...real fight this year. He and his sprawling Agriculture Department campaigned tirelessly, told farmers that their choice was between $1 wheat and $2 wheat. Freeman's major antagonist was the big American Farm Bureau Federation and its president, Charles Shuman. The Farm Bureau's slogan: "Freedom v. Freeman...
...people sooner rather than later-perhaps in the fall. Next day the Opposition burst into print with its own long-planned ad campaign featuring a new symbol, a well-knuckled Thumbs Up-the toiler's equivalent of the Tory V-for-Victory gesture-and the slogan: LET'S GO WITH LABOR. The Laborites devoted half of their first bold spread to a picture of Party Leader Harold Wilson-for once without a pipe-and used the rest of the space to explain the "changes the new Labor government intends to make." They ranged from a shake...
...Jamesian trinity and its analogues in Freudianism, Platonism, Christianity, physiology, art, and other realms, its great significance becomes clear. Consider existentialism. In one essay Sartre states the chief tenet of his philosophy as "existence precedes essence." Though this is a crude rendition, it has come to be the popular slogan for the movement. James would surely agree with Sartre's slogan, but a glance at the triadic table indicates that he goes beyond existentialism. Existence precedes essence, indeed, yet being (pure experience) precedes existence...
...with ten years' seasoning in their companies and experience in product development or market research. Though most corporate planners concede that successful planning requires the active participation as well as the support of the chief executive, planners have an unusual degree of independence. Unlike the Organization Man-whose slogan one businessman recently described as "I came, I saw, I concurred"-the planner often has to talk back. "He has to have the moral courage to tell management things it may not want to hear," says Aerojet-General Planner Charles W. Tait, "and so he jolly well ought to have...