Word: sloganized
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Dates: during 1960-1969
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...strength, if in a losing cause. In normally Democratic Rhode Island, State Representative John H. Chafee, 40, a Marine captain who fought both in World War II and in Korea, was the image of crew-cut integrity as he shook hands 16 hours a day and campaigned on the slogan: "A man you can trust." His appeal worked so well that at week's end the count slipped him past Democratic Governor John A. Notte Jr., 53, by 67 votes...
...News in 1946. and worked up from reporter to political columnist. Baggs came on strong. He cleared the staff of deadwood, from managing editor on down, ultimately firing 15% of his staff. Of Cox, he demanded and got complete editorial command. He changed the paper's masthead slogan from "Today's News Today"* to "Best Newspaper Under the Sun." To staffers he said: "We're going to try to smuggle a little scholarly journalism into the paper too." Unequipped to compete with the Herald's news-gathering army, he focused sharply on the significant news, added...
...Also the slogan of the St. Louis Post-Dispatch-which thought of it first...
Lebensraum with a View. Haunting Hess's mind was a compulsive fear and hatred of Communist Russia. For years Hess was under the spell of Professor Karl Haushofer, the geopolitical genius of Naziism who provided Hitler with his slogan of Lebensraum as a pretext for aggression. Hitler was parroting Haushofer when, in Mein Kampf, he wrote of the absolute need to avoid war on two fronts. But the success of the German armies intoxicated him, and he became more and more intent on attacking Russia. In the months before the flight, Haushofer kept telling the impressionable Hess that...
Dreaming up doggerel for a 1912 house organ called the B.V.D.ealer, an anonymous poet unwittingly set up one of the catchiest slogans in U.S. advertising: "Next to Myself I Like B.V.D. Best." The slogan, along with sturdy lines of men's underwear and saucy injunctions such as "Now, Now Cool Off-Get Your B.V.D.s On!", made B.V.D.* an American byword and a titan of the trade. But by World War II, overextension, inefficient mills and changed buying habits had shrunk the onetime giant. Now, under different ownership, B.V.D. is headed up again. Since 1957 its plants have quadrupled...