Word: sloganized
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Dates: during 1960-1969
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Prinzen Bräu will sell for the same price as Italian beer-16? per bottle-and should benefit from an intensive advertising campaign already undertaken by the Italian beer industry. Until recently, the industry's favorite slogan was "Drink beer and you will live to be 100." But that was dropped after not one of the 30 centenarians rounded up by the beer barons for a much ballyhooed Roman banquet would testify that it was beer that had done the trick. The industry's new slogan is a little more ageless: "Beer is good...
...more than a slogan will be necessary. Last week General Paul Harkins, commander of U.S. forces in Thailand and Viet Nam, returned from a swing through defense and training installations. "There has been a definite improvement," he said. "People won't come right out and say that we are winning. But they won't by any means say that we are losing...
...used to be said that TIME brings all things, and though the slogan doesn't turn up any more, the practice is still very much in fashion...
...walls, bridges, pavements blossomed a new slogan: "Un Seul Héros le Peuple!" (The Only Hero Is the People...
...weeks the campaign slogan "SOS -Sabin Oral Sunday" had been hammering the city. Bus drivers wore SOS badges. Newspapers carried front-page exhortations along with editorials and cartoons. SOS signs were plastered on buses and billboards. On the telephone, recorded voices repeated the SOS slogan along with the weather and time...