Word: sloganized
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Dates: during 1960-1969
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...Louisville, where Democrats had controlled the city government for 28 years, Republicans reinvoked an old slogan: "It's time for a change." As it happened, it worked. Last week, over the opposition of the Louisville Courier-Journal and despite a lopsided Democratic registration superiority, the voters in Kentucky's largest city (pop. 390,639) elected Republican William O. Cowger, 39, as mayor, his first political office, and gave the G.O.P. a sweep of the board of aldermen...
...quick suppression of the Hungarian revolt, refused to make peace with Tito. Peking fumed when Khrushchev, in 1958, suggested a summit meeting without inviting the Red Chinese. Peking's much-publicized opposition to Khrushchev's "peaceful coexistence" line has several facets. At home, this almost middle-class slogan threatens to dampen the revolutionary ardor Peking needs to justify the sacrifices of its own people. On the world scene, Red China would presumably like to provoke more local wars with the "capitalist-imperialist" enemy, even at the risk of a major conflict-since in Peking's view...
...German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy words, Madison Avenue has also exported many of its contagious habits. Mused one Frankfurt adman: "Not so long ago when a German ordered 'drei Martini' he meant three Italian vermouths. Now some of them are such...
...Save the white man in South Africa." Spotlighting the main election issue with this racist campaign slogan, Prime Minister Hendrik Verwoerd's extremist National Party last week swept to a landslide victory in South Africa's most apathetic election since the Nationalists came to power in 1948. So foregone were the election results that only 77% of the 1,800,000 eligible white voters went to the polls, the lowest percentage in memory; in the all-white House of Assembly, 70 of the 156 seats up for election went uncontested. Picking up three new seats from its main...
...products that prove ineffective. "Lifesaving kits" contain a salve supposed to cause radiation to ricochet harmlessly off the body; in fact, no salve, ointment or grease has the slightest value as a fallout protector (neither does any of several brands of "antiradiation pills"). Jerry-built shelters bear the slogan "CD-approved" or other meaningless legends; actually, the OCDM approved nothing, merely set the standard for shelters. A widely advertised "fallout suit," selling at the rate of 500 a week for $21.95 each, actually provides no more protection against radiation than a raincoat. A promoter recently approached W. Dan Bell, head...