Word: sloganized
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Dates: during 1960-1969
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...Vincent de Paul Society, a credit union that started with $80 in 1947, now has assets of $147,000; there is even a two-night-a-week "Corktown College" (tuition: $1.33 a month), which offers such courses as English, citizenship, Spanish and folk dancing with the slogan "Never too old to learn...
...major cities across the land for well-publicized hearings. It was helped again when Tennessee's Estes Kefauver caught headlines with his hearings on the high cost of wonder drugs (TIME, Dec. 21). From coast to coast, the A.F.L.-C.I.O. staged foot-stomping rallies of aged unionists. The slogan: pass the Forand bill. The unions also mounted a vigorous write-your-Congressmen campaign. The Forand bill has drawn far more mail than civil rights, much of it clearly of the form-letter ("Pass H.R. 4700") variety, but an impressive amount painfully lettered...
Grass-Roots Campaign. In Kitwe, Northern Rhodesia, the campaign slogan of Undertaker Con Oelofson, a candidate for municipal office, is: "The last man to let you down...
Moviemaker Rogosin, the son of a wealthy textile manufacturer (Beaunit Mills), made Come Back, Africa (the title is a translation of an African National Congress slogan) mostly at his own expense, and the film altogether cost close to $70,000. He entered South Africa as a tourist, lived there for almost a year before he felt ready to roll his cameras. In April 1958 he applied for government permission to make "a musical travelogue." After two months of palaver with six suspicious federal bureaus, Rogosin got his permit. He dashed off his script in less than a week, then shot...
...majoring in English, tried teaching after college but decided to get into advertising "because I developed a prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...