Word: sloganized
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Dates: during 1970-1979
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...That slogan would not fly on Madison Avenue, but it is proving persuasive enough in Pepsi-Cola's newest market: the Soviet Union. Since 1974, when cases of Pepsi began rolling out of a new plant in the Black Sea port city of Novorossisk, sales have grown to 50 million bottles in 1976 and may climb another 20% this year. Pepsi's venture has set a pattern for future deals in the just stirring market for Western consumer goods in Russia...
Perhaps Mr. Bright should have thought of a less boastful slogan than I FOUND IT! "For by grace are ye saved through faith; and that not of yourselves: it is the gift of God: not of works, lest any man should boast" [Ephesians 2: 8-9]. Many evangelical Christians would agree that a more appropriate slogan would be HE FOUND...
After receiving the vision, Presbyterian Bright became a lay evangelist at U.C.L.A. He concentrated on gaining converts who would influence other students-athletes, political activists, beauty queens. His Campus Crusade spread quickly to other U.S. universities (currently 426) and beyond. Its slogan became "Today the campus, tomorrow the world." The staff now numbers 5,300, of whom 1,100 are foreign nationals working in their own countries (84 of them). Among recent staff recruits is Ralph Drollinger, a 7-ft. 2-in. basketball center from U.C.L.A., who passed up pro bids to join the crusade's Athletes in Action...
...correct understanding of how to mobilize class conscious protest against right-wing dictatorships such as the Park regime. At a planning meeting for the demonstration last October against Kissinger, only the SYL argued for drawing the class line and inserting the word "right-wing" before "dictatorships" in the slogan "End U.S. Aid to Dictatorships!" There is a class distinction between the South Korean imperialist puppet regime and the Stalinist deformed workers state in the North...
...better chance than you," blares the advertisement for New York State's lottery. The slogan is not quite true. The government has a better chance of collecting a payoff than all the players put together, and it does not even have to buy a ticket. It keeps 45% of all the money invested on tickets. Another 15% is withheld to help cover operating costs, including 6% to ticket vendors and 1% for bank fees and bonus prizes to vendors. That leaves only 40% of the total take to be distributed in prize money. In other words, if somebody spent...