Word: sloganized
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Dates: during 1970-1979
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...State Senator Mary Anne Krupsak, 42, had no trouble beating two rivals for the spot of Lieutenant Governor on the ticket. Her irresistible and irrefutable campaign slogan: "She's not just one of the boys...
...effect has already been felt by some businesses that cater to babies. Gerber Products Co. has dropped the word "only" from its long-used slogan, "Babies are our only business." The nation's largest producer of baby foods, it has also gone into life insurance, printing and prepackaged meals for single diners. Johnson & Johnson works both sides of the population street. The company still produces its line of baby powders, lotions and shampoos (good for adults as well as infants, claim its current ads). But it also owns Ortho Pharmaceutical Corp., one of the nation's largest manufacturers...
...infinite variety, the new T shirts are printed to order by the thousands with a picture or slogan that reflects the wearer's whims and wheezes, concerns, complaints, sentiments (SHARING MAKES YOU SMILE INSIDE), politics, and anything else he or she may want to proclaim, profess or promote. Thanks to novel techniques, notably a fast-heat pressure press that can transfer to a T shirt any picture, design or message in full color, major department stores such as Manhattan's Macy's and Chicago's Carson Pirie Scott and hundreds of small T shops across...
...protect birds is to defend humanity" seems a strange slogan for a whisky distiller. But then, Keizo Saji, 54, chairman and president of Japan's Suntory Ltd., and coiner of the slogan, is a rather strange bird himself. Every year, in addition to contributing one-third of the profits of his privately owned, Osaka-based company (annual sales: $966 million) to an employee benefits program, he contributes an other third to charitable and cultural causes, nota bly the preservation of the 490 species of birds found in Japan...
Both McSpadden and Boren stressed reform, McSpadden with the slogan "Honestly, there is a difference," and Boren by dubbing his organization "the Broom Brigade" and promising a clean sweep in November...