Word: sloganized
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Dates: during 1970-1979
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...several years now Americans have been hearing a somber new slogan: "Death with dignity." Meaning: the American way of death has become too technological, often condemning a patient to a lingering and painful end in which he is kept artificially alive by a maze of tubes and life-support machines. To prevent such dehumanizing procedures, the advocates of death with dignity recommend that doctors be allowed to cease extraordinary lifesaving efforts when it is clear that the patient is beyond further help. The living are counseled to ease the dying person's final agony by keeping him company during...
...year-old divorce law last month (TIME, May 27). Amintore Fanfani, boss of the Christian Democrats and a four-time Premier himself, had turned the referendum into a test of strength. "A vote for divorce is a vote for the Communists," went one Christian Democratic slogan. But when the ballots were counted, Europe's most Catholic country had retained its divorce law by a 3-to-2 vote; and by inference, it had approved the Socialists, and to a lesser extent the Communists, who backed...
...that of Solzhenitsyn himself, a prisoner for eight years in the gigantic "archipelago" of Stalinist labor camps run by "Gulag," the Central Corrective Labor Camp Administration. Between 1918 and 1959, Solzhenitsyn believes, 66 million men, women and children were shuttled to these islands of slavery under the pious official slogan "Correction through labor." In fact, Solzhenitsyn charges, it amounted to "extermination through labor...
Since National Airlines took off with its "I'm Cheryl. Fly me" campaign in 1971, the sexy-and sexist-slogan has enraged feminists. It has also pulled in business. National reported a 23% increase in passengers during the first year of the campaign, nearly twice that of the industry as a whole. Having succeeded that well with sex. National is now drumming up an even more suggestive campaign scheduled for television airing this summer. The new ads feature National stewardesses looking seductively into the camera and breathing "I'm going to fly you like you've never...
Equal pay for equal work is a familiar slogan of the women's lib movement. It has also been the law of the land for large companies for a decade, but a law that was little noted nor long remembered. Last week the U.S. Supreme Court decided its first sex-discrimination wage case, and five of the "Nine Old Men" handed down a ruling that should be a sharp spur for industries to up women's wages...