Word: sloganized
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Dates: during 1970-1979
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...constantly smiling ("He can outsmile me five to one," said Denenberg), Flaherty ran on his reputation as Pittsburgh's fiercely honest, cost-saving mayor. A former assistant district attorney and city councilman with a law degree from Notre Dame, Flaherty, 48, was first elected in 1969 on the slogan that he was "nobody's boy." He proved it by eliminating unnecessary jobs from city hall, attacking union featherbedding, and bringing in a cadre of new young department heads. He has also abolished or lowered several city taxes. Last fall he was re-elected on both the Democratic...
...Weeeoooo!" For competitors of the giant A. & P. food chain, that cry has become as unwelcome as a Comanche war whoop in the Old West. A contraction of the slogan "Where Economy Originates," it has become a symbol of A. & P.'s relentless drive since 1972 to lure back disaffected customers and boost sales by paring prices. In the process the company has lost millions and left many experts wondering if the campaign was an act of corporate suicide. A. & P.'s rivals-Kroger, Grand Union, Bohack and most of the rest-suffered bloodbaths trying to keep their...
TIME'S David Halevy was among the first to enter. "Gray smoke enveloped the school," he reported. "Going inside, I passed a wall; on it was an ecology Slogan, FOR HEALTH AND CLEANLINESS. Lying next to the sign were two pretty, crying, bloodstained girls with chest and leg wounds. Soldiers were shouting 'Stretchers! Bandages!' and children were being carried out on the shoulders of soldiers to a first aid station...
...socially acceptable). No longer did young German tourists in France or Holland have to pretend that they were Swedes, and no longer did the governments of Eastern Europe blame all their problems on the "revanchist West Germans." During the 1972 national election, which he won handily, Brandt chose a slogan that would have been unthinkable only a few years earlier: GERMANS! YOU CAN BE PROUD OF YOUR COUNTRY...
...task fazes Sawhill, he scarcely shows it. One of his top priorities will be the daunting job of putting some content into "Project Independence," a slogan for an as yet unformed program to give the U.S. some degree of energy self-sufficiency by 1980. Immediately after being named FEO chief, he pledged to have a final blueprint for the project on President Nixon's desk by Nov. 1. He readily admits that morale among the FEO's more than 2,000 employees plunged when the Arab oil embargo was lifted in March and the agency lost the crisis...