Word: sloganized
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Dates: during 1970-1979
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...jobs and fuel shortages. These problems were clearly uppermost in the minds of voters in the gritty, economically troubled district, which in recent years has lost population. Yet Watergate was never far from the surface. Murtha spoke of the Administration's "crisis of credibility" and adopted as his slogan, "One honest man can make a difference." Sensing that Watergate might tip the balance against his "promotion," Fox attacked the non-local press. "The national news media brought Watergate into this campaign," he complained. "They are creating a mountain out of a molehill...
...bitterest in postwar Britain. The Tories have made no secret of the fact that they are planning a scare campaign on a "Reds under the bed" ticket, blaming assorted Marxists, militants, Trotskyites and "unpatriotic" union leaders for the country's troubles. Their campaign slogan is "Who Gov erns Britain?"-a hard-lining appeal to the voters to choose between Heath's tough stance and the striking workers. Heath, 57, will also exploit past successes like his handling of Northern Ireland, which resulted in a marked reduction of tensions there, and his early decision...
Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked...
Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto is at least partly inspired by National Airlines' successful campaign: "Hi. I'm Cheryl. Fly me to Miami." Though feminists were outraged by National's display of sexism, the airline enjoyed a 23% increase in passengers from 1971 to 1972, compared with 12% for the entire industry. Continental hopes for a similar pecuniary return from...
...three citywide positions, controller, city council president, and mayor. In some ways, it was an interesting ticket. Harrison J. Goldin had first run for controller four years before. "Vote for Harrison J. Goldin," his shopping bags in 1969 recommended. "He's a young dynamo." Goldin did not use this slogan in 1973. Maybe he thought his performance in '69 showed that voters don't like youth. In the year of the energy crisis, maybe he was afraid someone might take him at his word and plug him in. Goldin did his best to exude energy during his inaugural address, though...