Word: sloganized
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Dates: during 1970-1979
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...Supreme Court ruling by ordering the LIVE FREE OR DIE battle cry imprinted on all official stationery and on all highways leading into the state. But Thomson was beaten in the November election, and the state's newly installed Governor, Hugh Gallen, has decided to give the patriotic slogan a rest, initially by removing it from his own letterheads. And what is the proposed new slogan for license plates? SCENIC NEW HAMPSHIRE. On second thought...
...birth of the slogan itself, with whatever name, goes back to the start of history; as far back as human records occur, so do slogans. On the basis of its power alone, its potential capacity to unite people and move them toward either belligerent or peaceful goals, the slogan rates as one of man's most ingenious and economical verbal inventions. So the ubiquity of slogans in modern times is understandable, and it probably does more good than harm. Still, there is reason to wonder whether the use-and abuse-of slogans has not at last resulted...
Nothing has raised the question more forcefully than President Carter's embarrassing effort in his State of the Union speech to establish his Administration's slogan. Although his staff has had two years to mull over the matter, what they came up with was something called New Foundation. It foundered. Some people yawned; others were derisive. Mainly, everyone was magnificently uninspired. New Foundation just did not have the ring of the great slogans of yesteryear: New Deal, Fair Deal, New Frontier, Great Society. Still, the Carter dud was only a conspicuous example of the general anemia that...
...that, sloganeering is far from going out of style. The slogan is, after all, probably the best people mover this side of earthquakes, court orders and guns. A first-rate slogan is potent indeed when properly contrived. It becomes as easy to remember as it is hard to forget. It plants itself in the consciousness by rhythm, rhyme, pith or brevity. Once there, it works not only by whatever imagery it carries but-more-by the latent emotions it mobilizes. It plays too on the verities and prejudices of its audience, balming or inflaming them according to purpose. Just...
Such a list could go on almost forever. This fact indeed suggests one possible explanation for the fatigue, or sloganosis, that diminishes the sparkle of the current slogan out put. Could it be that we are witnessing a weird new form of inflation? Is it conceivable that just as an oversupply of mon ey drives down the value of currency, an excess of sloganizing diminishes the catchiness of catchwords and the public's vulnerability to their magic? Who could dare say for sure? Yet the theory offers at least one hope of an eventual recovery...