Word: sloganized
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Dates: during 1970-1979
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...politics. There are patches reading WORK FOR PEACE and some in the shape of doves and peace symbols. Others portray the Black Panther fist salute, the Puerto Rican flag and a Chicago police badge. One of the more elaborate looks like a marijuana plant and is inscribed with the slogan...
...year ago to break up into separate chunks its hardware-plus-services packages. As a result, small companies that offer specialized computer services are trying hard to undercut IBM's prices. To match them. Learson is sure to continue abiding by the senior Watson's famous slogan "Think." He is also certain to measure IBM's leaders against his own ideal that executives should be men "with a sense of urgency, a demand for excellence and a healthy discontent with the way things are." It is a more aggressive slogan...
PRESIDENT NIXON'S political aides are considering a new campaign theme for 1972: "Prosperity Without War." They are ahead of events on both counts, but the gap between slogan and situation is clearly narrowing more slowly on the economic front than the military front. The recovery from "Nixon's Recession," as it is bound to be called in the election campaign, is faltering. Worse, the economy seems boxed in by conflicting pressures-slow growth, high unemployment, big deficits and continuing inflation. There appears to be little that the President can now do to help it without taking great...
...gossamer realm of advertising, Burnett sometimes seemed too real to be real. His own slogan, printed on all agency stationery, was "Reaching for the Stars." In 25 countries around the world, the agency's reception rooms always had big bowls of red apples-a small, folksy offering for all visitors. The unpretentiousness of Burnett's work may have provoked the scorn of some young admen, yet many in the agency field contend that his influence was a major force for reasonableness in advertising. Says veteran Adman Emerson Foote: "If there were more people like Leo, there would...
...Bold. The source of what is now known as the Kennedy determination to "work harder than anyone else" was, as nearly everyone knows, the garrulous mayor of Boston. John "Honey Fitz" Fitzgerald prided himself on an ancestor named "Shawn a Boo" (John the Bold) and took as his slogan: "What I undertake, I do. What I want, I get." Honey Fitz proudly took Rose with him everywhere, and the girl never forgot that she was the mayor's daughter. She quoted her father so often that friends nicknamed her "Father says...