Word: sloganized
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Dates: during 1980-1989
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...Slogan, 1970 Harvard student strike. "This is indeed the worst year for labor in over five decades...
...want to go through the meat grinder," Helms says of his reluctance to run. "I just couldn't see myself having any great personal appeal to the voters." His opponent was Democrat Nick Galifianakis, a moderate U.S. Representative whose Greek name was made the target of subtle innuendo. Helms' slogan: JESSE HELMS: HE'S ONE OF US. He won, 54% to 46%. Helms went to Washington with big hopes and a modest bankroll. His recorded share of Capitol Broadcasting...
That deceptively bland bit of bureaucratic jargon has become a fighting slogan since Lyndon Johnson made it Government policy in an Executive Order signed in 1965. The order spelled out how the Government would enforce the prohibitions against bias in employment that had been written into the Civil Rights Act of 1964. In its mildest interpretation, affirmative action merely requires an employer to attempt to recruit women, blacks, Hispanics and others for jobs usually held by white males. But courts and previous Administrations have increasingly enforced a sterner standard: employers must set numerical goals and timetables-hiring or promoting...
...marketing professor: "It's a method for a company to enter a new business through the lever age of its most valuable asset-the consumer awareness, good will and impressions conveyed by its brand name." Deere & Co., the farm machinery manufacturer, did not hide its marketing tactics. The slogan for its line of insurance: "Our good name is the best insurance...
This year's slogan went back to basics: following the light of Jesus Christ. The emphasis throughout was on reconciliation...