Word: sloganized
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Dates: during 1980-1989
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Despite the high stakes for him as well as the nation, François Mitterrand stayed serenely above the battle, employing the same tactic that had served him so well in the last stages of the presidential race. Embodying the force tranquille of his campaign slogan, he issued only one brief political statement last week, urging voters to "give me the means to apply my program." The new President actually sought to avoid appearing in public or on television. Leaving campaign strategy in the hands of Premier Pierre Mauroy, Mitterrand spent his long workdays huddling with aides over economic reform plans...
...death. Byssinosis (nicknamed "brown lung" disease) is caused primarily by cotton dust that fills the air in textile plants. As many as 150,000 employed and retired cotton-mill workers may suffer from some form of the ailment. In the cotton-mill country of the South, a sardonic slogan addressed to consumers is "Blue jeans for you, brown lung...
...Richard J. Daley, albeit with a Williams College polish. The four-term Democrat, known to critics as "King Kevin" and "Mayor De Luxe," has been threatened with recall petitions and recently ducked out the back door of a restaurant to avoid picketers. Yet he fits a city whose favorite slogan is, "Don't get mad, get even...
Whether or not they believe that slogan, many Baltimoreans are inclined to agree with Maryland Congressman Steny Hoyer that their mayor is "the best in the country." Like New York City's Koch, Schaefer is a lifelong bachelor who returns his city's enthusiasm with total attention and visceral emotion. He will storm, fume and curse when he feels Baltimore's interests have been slighted. He cheers frenetically at Colt and Oriole games. He hoards trinkets and tokens from municipal events. Schaefer has never left his birthplace and still shares a West Side row house with...
...relied on social ties and recruited their customers at cocktail parties, Merrill was a maverick who introduced mass merchandising to the stock market. He wooed Middle America by abolishing service charges, slashing markups on many stock trades, and running lively advertising campaigns in national newspapers and magazines. A sample slogan from a Merrill Lynch ad, circa 1940: "Hats off to a smart little housewife!... When Sue thinks of investments, she consults a reliable organization like Merrill Lynch." The upstart firm grabbed a lead on its stuffy competitors and never looked back...