Word: sloganized
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Dates: during 2000-2009
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...hurry, but one seemingly in control of his destiny. He has set the agenda and nudged conservative P.M. John Howard out of his comfort zone; surprisingly, Latham, 43, has regularly managed to trump the crafty incumbent in basic politics. With scant policy detail, Latham's positive slogan of a "new politics" is reaching voters. Al-though lampooned by his opponents, Latham is best known for his views about reading to children to improve literacy and banning television junk-food advertising to counter childhood obesity. For many voters, especially suburban mums, his concerns are similar to their own: a parent...
Embedded in the travel logs are occasional nuggets of brilliant political analysis. His discussion of Al Gore's 2000 "the people vs. the powerful" campaign slogan, for example, combines smart analysis and a haymaker: "The problem with the slogan was that it didn't give Al the full benefit of our record of economic and social progress or put into sharp relief Bush's explicit commitment to undo that progress. Also, the populist edge sounded to some swing voters as if Al, too, might change the economic direction of the country...
...Vegas knows all about balancing naughty and nice. In the '90s it tried to become a cleaned-up destination for families. But last year it decided to embrace its old-time illicit allure--and the free-spending adults that attracts--with an ad campaign touting the slogan "What happens here stays here." The city's rebirth as a racy entertainment locale couldn't have been better timed. "CSI really helped Las Vegas get on the map as an attractive town," says Las Vegas journalist Lonn Friend. "It's photographed in a really erotic way. The underlying ethos of this town...
...state of Texas has a lot of money invested in the slogan, and we definitely want people to know it's a litter-prevention message. It's not a macho message." DORIS HOWDESHELL, director of the travel division at the Texas Transportation Department, on the slogan "Don't mess with Texas...
With “Believe in a Better Harvard,” the slogan used by proponents of the termbill hike, the council scored a minor victory by a 6 percent margin...