Word: sloganized
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Dates: during 2000-2009
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...propels a 50 year-old niche-market brand into a post-modern pop-culture-style-fashion-celebrity world. For Pulitzer, it took the marketing prowess of a husband-and-wife Harvard MBA pair to take Lilly out of retirement and reinvigorate her brand. The new Pulitzer slogan “Life. Lilly. And the Pursuit of Happiness” has pushed forward the All-American positioning of venerable designers like Ralph Lauren by adding a new dimension that is fun, light-hearted and, most importantly, accessible. Lilly’s vapid elitism is obscured by the colorfulness of her patterns...
...because your car, in this country, is you. It expresses your aspirations, your taste, your social class and your virility (or your need to compensate for same). I learned this growing up near Detroit, where people lived for their cars - American cars! - and lived by the GM slogan, "It's not just your car, it's your freedom." And it's not just your freedom. It's your soul...
...This is an ongoing process and we still have 74 percent in our sights,” Shutzer said. “I’ve dubbed the ‘74 percent for ’04’ slogan for our campaign, that is two percent more than last year...
...growth is now widely seen as a collection of distinguished but inactive has-beens who are blind to the party's present ignominies. Nowadays, the party's sole identifiable belief?beyond its vaguely left-of-center economics?seems to be an awed deference to the Gandhis. The only election slogan Congress supporters ever use is: "Sonia Gandhi! Rahul Gandhi! Priyanka Gandhi!" As one Indian correspondent derisively puts it: "Today's Congress is a personality cult. Only with no personality, and a dying cult...
...over the next decade, to $28.4 billion, or 4.8% of GDP. India's normally lackadaisical tourist authority has helped refine the allure with an advertising campaign featuring a stunning series of photographs of attractions ranging from Himalayan peaks to deserted, pristine beaches to Ayurvedic massages--all accompanied by the slogan "Incredible India." The tourism industry is experiencing its "best year ever," says G.P. Francis, general manager of the award-winning boutique Malabar House in Kerala, a southern coastal state that rivals Thailand as the home of the Asian...