Word: sloganized
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...look nice. Officials ignored the suggestions. Factories forced workers to sign petitions supporting the Games. Police rounded up mentally handicapped citizens who might be glimpsed by Olympic officials from a passing motorcade (and in one case beat a retarded man to death in custody). The campaign's slogan, "A More Open China Awaits the 2000 Games," combined everything wrong with the bid?clumsy propaganda, nationalism and a hint of arrogance. "Our advice was unacceptable because the bid served a political purpose," says a former Inter Asia executive. Beijing lost to Sydney by two votes...
...philanthropist who rose from assistant to president and chief executive of American Express; in Greenwich, Conn. In 1960, when the charge card was two years old and losing money, he engineered the celebrity-packed "Do you know me?" campaign (and later the "Don't leave home without it" slogan), turning the card into AmEx's most valuable product...
...driver asked. Beat's quick response: "That would be funny." Beat thrives on humor as public humiliation, but also as a refuge from the rigid social strictures of Japan. "I was sick of all the clichEs," he says. "So I started making fun of them. If there was a slogan that called for treating elders with respect, I'd do a routine about treating them horribly...
...sexual orientation clause. Still, a decade ago such a proposal would have been unthinkable. "There is growing acceptance of lesbians and gay men, especially among the younger generation," says Keith Goddard, director of galz, which now has 400 members, most of them black, and uses as its slogan "Gay Rights Are Human Rights." "We do all our business openly in the name of galz and all the electricity and telephone bills are in the name of the organization...
...Army is replacing its "Be All You Can Be" slogan with...