Word: sloganized
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...viewers, the phrase might have meant anything: "Mayieu kuna. Ijooki inamuk sapukin." So when a recent TV commercial for Nike sneakers featured a traditionally dressed Samburu tribesman in Kenya uttering those words in Maa, the local tongue, an English subtitle was thoughtfully provided: "Just do it," which is the slogan from Nike's current campaign...
...Cincinnati, who saw the spot when it aired on NBC, the new pitchman was actually saying, "I don't want these. Give me big shoes." Nike contends that an earlier script called for the tribesman's ironic comment, but the company decided in the end to stick with its slogan in the subtitle. Nike plans to keep running the spot during TV specials, so viewers will still have an opportunity to brush up on their...
...become paper millionaires. At Quad/Graphics, a Wisconsin printing company, the average five-year employee owns shares worth $250,000. In Avis car-rental offices across the U.S., employees are touting their stake in the company with lapel buttons that put a new twist on their old "We Try Harder" slogan: OWNERS TRY HARDER...
...World Teach has lived up to its original recruitment posters in spirit, if not in letter. Kremer began recruiting teachers for the Kenyan schools in 1987 with the slogan "How to become wealthy on $66 a month...
...overnight. France ground to a standstill. Charles de Gaulle tottered. Lyndon Johnson left politics. To revolution's fervid practitioners, it was 1848 and the 1871 Paris Commune rolled into one, then mixed with modern hedonism. THE MORE I MAKE REVOLUTION, THE MORE I WANT TO MAKE LOVE! proclaimed a slogan on a Sorbonne wall...