Word: sloganized
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...noble if tragic cause), drugs (just say no) and sex (play it safe). As the pendulum swings to the right, woe betide any baby-boom politician who spent the '60s doing anything more daring than swallowing goldfish and doing the Frug. Before the nation gives way to a new slogan, "Don't Trust Anyone Under 45," it is fitting to ask what are the appropriate standards by which to judge baby boomers who aspire to national leadership...
...Jersey executive, who admits to a "private blush" as she bought her first box of condoms, appreciates the new openness. "They weren't at the counter," she says. "I could comparison shop." Mentor Corp., based in Santa Barbara, Calif., helped crack the women's market in 1986 with the slogan "Smart Sex in the '80s." Says Christopher Conway, head of the firm: "We've found what women want is facts, not glowing, sex-is-wonderful advertising...
...That slogan presumably can't be featured a second time, though. In fact, Atlanta hasn't actually settled on a slogan for its next stage. In a Wall Street Journal piece last winter, John Helyar suggested that in the spirit of New York as the Big Apple and New Orleans as the Big Easy, Atlanta might be known as the Big Hustle, but the suggestion was not received warmly. The Chamber is temporarily using the slogan of the Convention and Visitors Bureau: "Look at Atlanta Now." It emphasizes the contemporary partly because a remarkable number of visitors, presumably oblivious...
...cases, attempts to sprinkle Spanish through commercials have produced embarrassing gaffes. A Braniff airlines ad that sought to tell Spanish-speaking audiences they could settle back en (in) luxuriant cuero (leather) seats, for example, inadvertently said they could fly without clothes (encuero). A fractured translation of the Miller Lite slogan told readers the beer was "Filling, and less delicious." Similar blunders are often made by Anglos trying to impress Spanish-speaking pals. But if Latinos are amused by mangled Spanglish, they also recognize these goofs as a sort of friendly acceptance. As they might put it, no problema...
...long have fancied myself a big-D and a small-d democrat, yet have never quite understood the slogan "More democracy at Harvard!"--assuming it is more than an empty catchphrase. What is meant by "democracy," and why must Harvard be one? The vague calls for "democracy at Harvard" which have been strewn about my four-year sojourn here result from a reductionism that assumes because democracy may be the best way to run a country or any political unit, then, surely, everything should be run that...