Word: sloganized
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...think it's a sort of defining moment in his campaign, and not just because he got a slogan out of it," says Robert Tinsley, 54, a white attorney who was at the meeting where Childs, 59, started the chant. "He was mesmerized by the enthusiasm he received, and I think it helped him connect better with the Southern black voter." Tinsley is leaning toward Obama but is still considering Clinton and Edwards because Obama can be "a little vague...
...with plans to reach 300 eventually. To be accurate, Yum first tested the market in 1992 but withdrew two years later. This time Taco Bell doesn't pretend to be Mexican. "We're Mexican-inspired," says YRI's Allan, "and Mexicans should feel proud of that." Its advertising slogan is "Es otra cosa," or "It's something else"--a pointed acknowledgment that what Yanks call a taco doesn't resemble the real thing at all (the closest thing, a tostada, is a flat, hard cornmeal disk). Fries and ice cream are lumped onto the menu, the better to differentiate...
Chicago has its lovable losers the Cubs. Brooklyn, in the 1950s, had its Dodgers. The team reached the World Series five times from 1941 to '53 but always lost to the Yankees, hence their slogan: Wait 'til next year. That changed in 1955, when pitcher Johnny Podres, an unknown on a team that included Jackie Robinson and Pee Wee Reese, took Brooklyn to its first and only World Series win. By holding off the Yankees with his fastball and signature change-up, Podres earned the nickname "Mr. Clutch" and won the first ever World Series Most Valuable Player...
Iowa's decision was about style, not substance. Obama didn't offer many new ideas and precious few that were different from his opponents'. He offered civility. At one point, Clinton tried "Turn Up The Heat" as her slogan and, throughout, John Edwards' rhetoric was so hot that it eventually burned him to a cinder. Obama's unspoken slogan was "Turn Down the Heat." The blogger Daily Kos endorsed Obama at first then, frustrated by the lack of fire, un-endorsed him. The far left wing of the Democratic Party may have to rethink the value of vitriol...
...SLOGAN DECODER...