Word: sloganized
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...Normann, DNO's senior vice president and Iraq project director. "It's a stepping-stone for moving into the rest of Iraq when the time is right." Last November a television campaign funded by the Kurdistan Development Corp. was launched on U.S. networks showing serene rural scenes, using the slogan the other iraq. Still, that message has not translated for some. "People in the States think I'm living in the desert, one step ahead of someone who wants to put me in an orange jumpsuit," says Harry Schute, a consultant to Kurdistan's Interior Ministry who was deployed...
...France's impasse over youth job contracts: the French government should pay for a group of student leaders to spend a couple of weeks in Yekaterinburg. It wouldn't cost much, since there's now a cheap direct flight to and from Paris operated by Ural Airlines (slogan: your dreams. our wings.) Yekaterinburg is Russia's fifth largest city, about the size of Marseilles and Lyons combined. Assuming the French students have an open mind, they should be astonished, unsettled and perhaps a little ashamed of what they find there. The under-25s in Yekaterinburg dress much the same...
That's a very long way from liberty, equality, fraternity. The spirit of this revolution is embodied most perfectly in the slogan on many placards: CONTRE LA PRÉCARITÉ, or "Against Precariousness." The precariousness of being subject to being fired. The precariousness of the untenured life, even if the work is boring and the boss no longer wants you. And ultimately, the precariousness of life itself, any weakening of the government guarantee of safety, conformity, regularity...
...once you get that Morgan Stanley job thanks to your Harvard diploma? The surge in alumni, parent, and graduate giving would offset a large portion of the program’s long-term cost, and this virtuous cycle could even fund free graduate education. Delta Airlines’ new slogan would be believable: “good goes around...
...McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, CEO of CBS Outdoor. Coca-Cola is coming back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers are increasingly outdoors," she says. "And out-of-home ads are a surefire...