Word: sloganizing
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Dates: during 1930-1939
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Wonder if we could sell that slogan to the anti-40 corporations...
...Oxford Group of Dr. Frank Nathan Daniel Buchman, whose latest slogan is MRA ("Moral Re-Armament"), gathered in the U. S. to launch a big push during "Moral Re-Armament Week" (May 7-14). As ammunition they had piled up quantities of stickers, posters, milk-bottle tops (see cut)-they distributed 5,000,000 of these last year in England-all marked with "the four granite standards of Moral Re-Armament (absolute honesty, purity, unselfishness, love)," supporting the letters...
...wearers of this puckish slogan were delegates to the convention called...
Theme of the fair was developed by Publicist Clyde Milner Vandeburg, who helped promote the recent Dallas and San Diego fiestas. He turned a futuristic, local conception into a glamorous fairyland motif with the slogan: "See All the West in '39." That brought in all California's neighbor States. It wowed the transportation companies. And it was based on the sound perception that, whereas whole families stayed in town for weeks to see San Francisco's marvelous 1915 exposition, the average stay of today's streamlined travelers is two and one half days...
Last week Mr. Collins got a job - assistant to General Manager Julius Ochs Adler of the New York Times, with advertising and promotion as his province. Wags wondered whether the Times's famed slogan "All the News That's Fit to Print" might be changed to "It's Smart to be Newsy.'' Last week Mr. Howard also got a new job - executive vice president of R. H. Macy & Co., the position once held by Kenneth Collins...