Word: sloganning
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Dates: during 1970-1979
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...reservations for Mexican vacations. The tourist business has yet to recover from that devastating period. López Portillo cannot erase his country's vote in the U.N., but he is doing his utmost to convince foreigners of all persuasions that Mexico is once again, as a new slogan declares, "the amigo country...
Sikorsky's slogan was UTTAS HAS A U IN IT; Boeing Vertol's was WIN WITH UTTAS. Since March 1972, when the competition for the assault helicopter began, these phrases have turned up on bumper stickers, plant posters, windows of local bars and gas stations, and T shirts. The boosterism was understandable: both companies needed UTTAS desperately. As divisions of larger concerns -Sikorsky of United Technologies Corp., Vertol of Boeing Co.-neither publishes separate sales and profit figures, but it is scarcely any secret that both have been hurt badly by declining military orders for helicopters since...
...slogan on the back of their new T-shirts read, "It's not the MEET, It's the MOTION," but the motion wasn't a winning one last night for the Harvard women's swim team as the women from the University of New Hampshire (UNH) submerged them...
...magnificent monsoons. At least part of the gains can be attributed to draconian but pragmatic policies that Mrs. Gandhi adopted while democratic liberties were suspended. The state of emergency was indeed partly proclaimed because opponents would not let the Prime Minister forget that her 1971 election slogan-AN END TO POVERTY-had been turned into a mockery by the war with Pakistan, the absorption of 10 million refugees from Bangladesh, two successive drought years and the oil-price boosts...
...paper back in 1896. Even a decade ago, you had to be uncompromisingly thoughtful to read the Times. The only relief in columns of soberly worded dispatches was a crossword puzzle or a chess problem, never a comic strip. Gossip was minimal, scandal sanitized-in keeping with the prim slogan, "All the news that's fit to print." The paper seemed edited for someone with a meticulous interest in the rise and fall of Cabinets in obscure countries. TIME, in its own parvenu days in the shadow of the august Times, used to refer to it saucily, with...