Word: sloganning
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Dates: during 1970-1979
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...being spent on defense, down from 44% in September 1974. The growing worries about U.S. military strength have been skillfully exploited by Ronald Reagan, who has caustically attacked Ford's defense policies (see story page 19). For his part, Ford has adopted "peace through strength" as his campaign slogan and promised last week to take the unprecedented step of vetoing any Pentagon budget that is much lower than what he has proposed. Senators and Representatives expect a similar debate over defense in their own campaigns. Says Democratic Representative Richard Boiling of Missouri: "No one wants to go into this...
Below these top-ranking few, some small agencies have folded up, and some bigger ones are changing their approach because they have lost their fame as "hot" shops. Doyle Dane Bernbach, which produced the memorable "Lemon" ads for Volkswagen and the "We try harder" slogan for Avis, now stresses its media-buying and consumer-research capabilities, as well as creativity, to clients. Says President William Bernbach: "Our job is to kill the cleverness that makes us shine instead of the product...
Before class, Sand slipped into rooms and sprawled his campaign message onto all the blackboards immediately beneath the top boards. When professors elevated the top board, Sand's campaign slogan emerged before students' eyes...
...poster was colorful: the slogan was written with bright red ink and dramatically punctuated with a knife dripping blood...
PRESS POISON. Do not swallow!" was a leftist poster slogan in the May 1968 French uprising. We Americans could well heed this warning. Newspaper owners and Voice of America broadcasters love to brag about this country's free, objective press. Meanwhile, news management--a genteel euphemism for lying--is often the order...