Word: sloganning
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Dates: during 1970-1979
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...year ahead of schedule, she called for a general election, then campaigned on the populist Hindi slogan Garibi hatao ("Abolish poverty"). The result: the New Congress Party won two-thirds of the seats in the Lok Sabha, or lower house of the Parliament...
...sending his message to Congress, the President insisted that he was not talking about law-and-order, the Nixon slogan that turned out to be so empty. Yet, Ford added, "we can and must make our legal system what it was always intended?a means...
...also criticized for no longer sensing or seeming to care about the national mood. Along with the Vatican, the party was badly embarrassed last year in opposing a divorce law that Italians resoundingly supported in a national referendum. The Socialists effectively summed up broad general feeling in a campaign slogan: "The country has changed but the power...
With all sides talking about the need for rinnovamento (renewal), the Christian Democrats admitted some shortcomings in a slogan of their own: "Thirty years of liberty-some good, some not so good-but all of them in liberty." Party Leader Fanfani made 200 campaign appearances, pledging his party's protection for "the Italian democratic system against ambushes of any sort." He regularly reviewed the ledger of Communist duplicity: "Twenty years ago in Hungary, seven years ago in Czechoslovakia, just three months ago in Portugal-a thousand promises on arrival, and then a totalitarian system...
...generate six times more jobs, seven times more income and over five times as much tax revenue for the area. Using these and similar studies, state and community planners hope to devise strategies for balanced tourist growth. Rather than employ scattershot advertising, such as Maine billboards with the inane slogan LOVER COME BACK TO ME, for example, many states could emphasize such qualities as clean air and uncrowded roads. They could also take the strain off overcrowded, ecologically fragile coastal resources by developing and promoting relatively unspoiled inland areas. "Tourism has been profitable to Maine," the Little study concludes...