Word: sloganning
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Dates: during 1970-1979
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...Soft drinks in liter-size bottles are being tested by Seven-Up. Slogan: "A quart and a liter bit more...
Despite the talk of greater European self-reliance, there are few indications that the Continent is moving toward the kind of political cohesion that would turn slogan to reality. The Atlantic Alliance is in an embarrassing state of disarray: Britain, The Netherlands, Belgium and Denmark have cut their defense budgets; Greece and Turkey are still at odds over Cyprus; and France's Giscard, his V-E day proclamation notwithstanding, refuses to attend the meeting of NATO heads of state that will convene in Brussels later this month. Almost despite themselves, the Europeans seem to be heading toward Brussels hoping...
DEAR AMERICA by KARL HESS 279 pages. Morrow. $7.95. Back in 1964, Karl Hess was a true believer of the right. As a speechwriter, aide and ideologue to Presidential Candidate Barry Goldwater, he packaged the slogan that may have helped lose the campaign: "Extremism in the defense of liberty is no vice. Moderation in the pursuit of justice is no virtue." Today, at 51, Hess is a welder. He now opposes war, government in general and most U.S. Government activities. He has become, in fact, an anarchist and a tax resister. As much out of sheer angry cussedness as conviction...
...they can benefit from the experience of protest movements of the sixties and avoid polarization. Probably a good 90 per cent of the people in this country want to "Send a Message to Wall Street," and even if they all have different messages now, uniting them behind this baseline slogan opens the way for more sophisticated analysis in the future and, eventually, united mass action...
...slung buildings with dark mansard roofs. But when Salem, Mass., a small city proud of its 18th century buildings, insisted that a proposed new Burger King had to complement the town's colonial architecture, the chain drew the line. Instead of responding with its well-known slogan, "Have it your way," Burger King abandoned its plans to build in Salem...