Word: sloganning
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Dates: during 1970-1979
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License-plate slogans tend to be innocuous boasts of a state's famous product: corn, copper, sunshine, lakes, Lincoln, enchantment. From 1969 on, New Hampshire car owners had a more forceful phrase, LIVE FREE OR DIE, and it drove some of them to distraction. Motorist George Maynard, feeling the slogan confined him to the right lane, went all the way to the Supreme Court in 1977 with his refusal to pay a $75 fine for blotting out the offending words on his plates. The court ruled in his favor...
...matched his message. Dressed in sober dark blue, standing so straight that his back almost arched, he spoke more haltingly than usual because he had the beginnings of a cold. There were the customary odd pauses and the staccato delivery. The applause was tepid, and when Carter proposed a slogan for his Administration, the New Foundation, it was clear that he was not building for the ages...
...Foundation." How did that unresounding term come to be Jimmy Carter's slogan for what his Administration is trying to achieve? Rick Hertzberg, a presidential speechwriter, thought it up about two months ago, but when he offered it at an informal meeting on Administration goals, the reaction was leaden. "Everyone said, 'Can't we come up with something better?' " one aide recalls. Apparently not. Indeed, some of the alternatives were clearly worse -"groundwork," for example, or "building blocks." And though "new" is one of the oldest terms in political rhetoric, repeatedly reappearing as in "New Deal...
...deadline for the State of the Union message neared, Hertzberg tried New Foundation, and it turned out to be, as they say, a slogan whose time had come. But for how long...
...BETTER AT A & P, insists the latest ad slogan of the not-so-Great Atlantic & Pacific Tea Co., whose $7.2 billion in sales make it the nation's third largest supermarket chain (after Safeway and Kroger). Last week one of West Germany's largest food retailers unexpectedly took the 120-year-old company at its word. The private Tengelmann Group made a friendly deal to pay $78.5 million to four holders of A & P stock, including heirs of the founding Hartford family,* for their 42% controlling interest in the ailing giant...