Word: slotted
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...Edward R. Murrow, in 1951, instructing his director (Don Hewitt! - everyone was young once) to hook up the first ?live? coast-to-coast broadcast link, between WCBS in New York and KPIX in San Francisco. (Alas, that station now carries ?CBS SM? in less-than-prime 6 a.m. slot. But that?s OK. Old people can time-shift...
...Fordham) and employed (as the mellifluous morning man on WCBS news radio). Yet his bow tie, wry good nature and weakness for writing up a story in helium-light verse marked him as a Kuralt cousin. He joined the CBS network in 1971 and filled a daily 90-sec. slot called ?The Osgood File? (it?s run on 350 stations) as well as serving, for five years, as a host of the CBS morning show, which for 50 years now has been broadcast live from the Death Valley of Nielsen ratings. ?CBS SM? was the ideal perch...
...Sunday Passage slot, ?CBS SM? elegizes a notable death of the preceding seven days. Celebrities are easy, but on a slow week the researchers have to dig, and they often find gold. Last Sunday the show paid tribute to ad man James J. Jordan, Jr., the Shakespeare of sloganeers. If you?ve ever tried to purge from your memory such insistent phrases as ?Ring around the collar,? ?Schaefer is the one beer to have when you're having more than one,? ?How do you handle a hungry man??, ?Delta is ready when you are,? ?Us Tareyton smokers would rather fight...
...Janet Jackson (and the local football team) at the Super Bowl last weekend, it’s unsurprising that little mention has been made of a short Pepsi spot that aired during the second quarter. Still, Pepsi paid something on the order of $2 million for the 30-second slot, so it deserves some of our attention. In question is an ad featuring five or six of the teenagers who were sued by the recording industry for illegally sharing copyrighted music files on the internet and who settled out of court. To the tune of “I fought...
Smith managed to split two Yale defenders—Matt Cohen and Matt Craig—just inside the blue line, and skated swiftly into the slot on a one-on-two break...