Word: slotted
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...Memphis, Tenn., which this fall launched a campaign to use a single frequent-gambler card to link the 10 million-plus people already in its databases with Harrah's 16 casinos across the country. The concept of the ATM-size card, which is inserted into the back of a slot machine to record the player's wins and losses, has been around since the early 1990s. Most casinos now offer one as part of membership in a "slot club." (By gambling, players accumulate points, like frequent-flyer miles, and can then redeem them for casino freebies such as rooms, meals...
...money." Critics charge that because the industry is so dependent on this small group, it appeals deliberately and relentlessly to them. "It's not so much a privacy concern as an addiction concern," says Bernie Horn, an official with the National Coalition Against Legalized Gambling, "because slot clubs have a high percentage of addicts among their membership...
...gambling industry sharply disagrees. "No, we do not try to target compulsive gamblers so we can take all their money," says Frank J. Fahrenkopf Jr., president of the American Gaming Association. "We are in a very competitive business. The entertainment dollar is highly contested. But if someone joins a slot club who happens to be a compulsive, does that mean we can't advertise?" He also asserts that "95% of the people in the country have no problem at all with gambling...
Unfortunately, she represents that female so explicitly that the show seems hollow and calculated even by TV standards. Peter Roth, head of Fox Entertainment, says he asked Kelley to create a series with a strong female lead to fill the time slot after Melrose Place, which is popular among young women. In other words, the demographics came first, and the provenance shows. You feel as if Kelley gathered a list of themes from focus groups and then set about addressing them methodically and baldly. In one of the many declarations the show makes about its heroine--in case anyone missed...
...they want to watch. And each network has some bright spots to point to this fall. ABC's Dharma & Greg, the flower-child-marries-lawyer sitcom, has justified its favorable preseason press and is winning its time period. Veronica's Closet, starring Kirstie Alley, has a fail-safe time slot on NBC between Seinfeld and ER, and it has kept more of Seinfeld's audience than many other shows similarly blessed. Ally McBeal, Fox's Monday-night comedy-drama, looks like another success...