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...minute. If the current rate of ad sales continues, Clear Channel's Meyer estimates that the boards will produce revenue of $2.3 million in 12 months. Those seven displays in their static form generated $380,000 last year. "An ad medium that historically has been viewed as cumbersome and slow to react is now as flexible as broadcast," says Meyer. It's possible that, given the mobile lifestyle of today's consumers, billboards can reach more people more reliably than TV commercials. A survey released by the Association of National Advertisers and Forrester Research last month found that...
...particularly grateful to the angel on my shoulder who whispered in my ear several summers ago when I was riding in a dude ranch rodeo and my horse stopped suddenly, catapulting me forward. Though I was in the air for just a few seconds, it felt like slow motion, and I registered several thoughts in order. "My children are watching. I could really do some damage if I fall badly. My husband's roommate's mother was paralyzed from a riding accident. Most bones are broken when muscles are in flexion." So while I was airborne I consciously relaxed...
...advisers live by, it's this: "When rates are high, stocks will die." Indeed, one of the most impressive?or scariest?aspects of the current global bull run is that it has come in the teeth of central-bank tightening, most importantly by the U.S. Federal Reserve, which could slow growth in the world's key economic locomotive. The Fed has increased a key short-term interest rate?the so-called Fed funds rate?15 times dating back to June 2004, and is widely expected to raise it once or twice more over the next few months. A brief recession...
...crying its woes, is enjoying an improbable boom. Box-office grosses in 2005 were up 5% over 2004--and not all of that is due to rising ticket prices. Seats were filled at 80.4% of capacity, the highest rate since 1997. For the past 12 weeks--usually the slow late-winter period--that rose to 84.6%, the highest for any similar stretch in Broadway history. According to last week's box-office figures, no fewer than 10 shows were running at 99% of capacity or higher--this at a time when movie grosses, TV ratings and CD sales...
...disappointing. But at the same time, I’ll give the kid [Abate] credit...we might have needed a little help, and they didn’t give us much.”Abate confused the Crimson hitters all day with his slow-moving fastball and off-speed pitches. Harvard managed only five hits and two walks against the Quaker hurler, leaving six men on base.—Staff writer Julie R. S. Fogarty can be reached at fogarty2@fas.harvard.edu...