Word: slower
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Kennedy's prognosis depends on several factors. Most critical is the type of glioma. Glioblastomas are the most aggressive and common type, and only 3% of patients diagnosed with these tumors generally survive five years after diagnosis. Patients with slower-growing tumors have a 25% chance of surviving to five years. It's not clear yet what kind of tumor the senator has, or which treatment option he will follow - the standard therapy for glioma usually involves surgery to remove the malignant lesion, followed by chemotherapy and radiation...
...that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...
...once was. The preferred art-film mode is dour minimalism, in which glum folks surrender to cosmic torpor in front of a static camera. Even as the pulse of world entertainment, from pop movies to video games to YouTube clips, is revving up, the pedigreed European film is getting slower and grimmer...
...epitomized by the Williams sisters. But though small, Henin worked exceptionally hard on strengthening her body, and her forehand and serve. She also had an extraordinary one-handed backhand that earned her the swooning admiration of legends like John McEnroe. A thoughtful player, she performed best on clay, a slower surface more suited to her guile. What she lacked in height and natural power, she made up for with speed and accuracy...
...Minutes added to a Northwest Airlines transatlantic flight by flying 10 m.p.h. (16 km/h) slower, saving 162 gal. (613 L) of fuel during the flight...