Word: slugging
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That will happen naturally as the newcomers slug it out with big-bucks ad campaigns. Bayer and Whitehall-Robins are spending a total of $75 million between them to launch their herbal brands. Bayer, sensing the public's confusion about such products, decided not to cite herbs in the names of its new One-A-Day preparations but to use tags like Cold Season and Memory and Concentration instead. Says brand manager Michaela Griggs: "We found that consumers don't fully understand what herbs...
Checchi's management skills have been coming under attack by Davis, who is buying heavy TV time to slug away at Checchi's stewardship of Northwest Airlines, which he acquired in a 1989 leveraged buyout. Checchi portrays his time at Northwest as a classic "white knight" tale--spent reforming management and saving the airline--while Davis says Checchi's takeover saddled the company with so much debt that he drove it to the brink of bankruptcy. There is truth to both claims: Northwest is healthier now than it was before Checchi came along, but during the recession...
...great deal more about the President's private life than they have been willing to divulge. The secret sessions in recent weeks were designed, Justice lawyers say, to help narrow the scope of Starr's questions and, if possible, enable officers to answer them under oath without having to slug out the privilege issue in the courts. Much of the questioning focused on events occurring in the days before Lewinsky's abrupt transfer out of the White House in April 1996. Starr wants to know whether some incident involving the Secret Service triggered the decision to ship Lewinsky...
...read more, I decided I wasn't content to be proved a crook and dragged away by the law, or to flee the scene of the crime, or to die seductively. Even worse was the possibility of fading gently into the back-ground, leaving the hero to morosely slug down several fifths of whiskey and move on to his next case. I didn't want to be a prop anymore. (By this point I also had learned about the other half of a prostitute's job. Suddenly those red heels weren't terribly glamorous anymore...
...just had their own last press run; I suspect it was much like ours--the same tears, the same laughter, the same memories, and the same ink-stained hands. Like I did, the last thing the proofer did last night was sign off, with a -30- in the weather slug and the open book...