Word: slump
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Dates: during 1940-1949
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Blue & White Chips. What happened to everybody this summer was a sudden exodus of TV advertisers, plus an unexpected slump in the sales of receiving sets. Explained Charles G. Mortimer Jr., vice president of General Foods Corp.: "There's one big difference between radio's early days and television's: in radio you had a chance to get in the game [for a] stack of white chips-in television, for national advertisers like ourselves, it takes several stacks of blues to find out whether you've got a pair of deuces or a full house. This...
Since war's end, the stock market has been a faulty barometer of business activity, but a fair guide to what businessmen are thinking. In 1946 everyone expected a slump, and the market cracked wide open -yet for two years there was no slump in business...
...nation's newest parlor pastime has its hazards, the convention of the National Chiropractic Association was told in Chicago. Television viewers who slump in their chairs invite "telesquat"-aches in the back. Those who strain for a better look are suckers for "telecrane"-neckache, headache and eyestrain...
Because of radio's slump in billings, and the punishing cost of keeping television rolling, Schenley had picked a good moment to pop the question. As Variety noted last week, radio's scramble for new income had begun with giveaway shows, progressed through "deodorants, medical books, mail-order selling and questionable products" until today "the lid is off.. . . and practically . . . anything goes...
Hard pressed by the book slump, Haldeman-Julius had decided to junk his familiar, plain format in favor of a new look. From his printing house in Girard, Kans. (pop. 2,500), he will continue to fill mail orders for everything from Practical Masonry (No. 1,232) to Margaret Sanger's What Every Girl Should Know (No. 14). But from now on, the Blue Books will be dressed up in lively, illustrated jackets in every color except blue...