Word: slumping
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Dates: during 1960-1969
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Milk's slump is generally attributed to three factors: 1) high price, about 25? a quart in most city stores, 2) fear that strontium 90 particles from Russia's atomic tests have contaminated milk, and 3) the theory that milk, as a major source of cholesterol, the fatty substance that clogs blood vessels, may be a cause of heart disease. President Kennedy last week argued that milk is a good buy. He gently reassured the strontium 90 worriers: "The cow itself, along with other factors, makes our milk very safe." And he tut-tutted the cholesterol carpers...
...Hall (266 pp.; Potter; $12.50), recalls the vanishing glories of the movie palaces of the 1920s and '30s. If you did not like the movie, you could soak up culture in the lobby looking at the statues. You could buy popcorn under a 40-ft. ceiling, or slump in a lounge that made the baths of Caracalla look like a bird-feeding station. The oldtime movie palaces were (and in some glorious cases still are) the grandest, most begilt structures-inside, at least-ever plastered together; here pictures and text combine for a properly sentimental obituary...
Security in Dates. Few girls start college with reasons any better focused than Mary Bunting's line of least resistance. A consequence of this is the why-am-I-here "sophomore slump," which is likely to make girls oversleep, overeat and sometimes go overboard. Before, during and after sophomore slump, girls struggle with the problem of men. They desperately want men; colleges tend to get rated by their nearness to the supply. Says a Saint Mary's girl: "Notre Dame is ten minutes by bike, 15 minutes at a dead run, and 22 if you just walk." University...
...found that Germans believe Americans have a knack for brewing the world's tastiest coffee. Result: Y. & R. started advertising Maxwell House coffee as "America's Favorite Coffee," and sales have soared. After another Y. & R. ad campaign, R.J. Reynolds' Overstolz cigarette pulled out of a slump to become the only big-selling nonfilter smoke on the West German market...
...given to Executive Committee Chairman George Hutchinson Love, 61, who, as chairman of Pittsburgh's Consolidation Coal Co., is also the nation's biggest coalman. Chrysler's directors turned to Love because he is a proven comeback champion (his Consolidation is highly profitable despite the slump in coal). New Chairman Love will make policy and wield virtually the same powers as did former Chairman Lester Lum Colbert; Townsend will boss day-to-day operations, much as did former President William Newberg...