Word: sm
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...Then comes the Cover Story. It might reflect an international preoccupation (the Iraq conflict) but may also be a bit of soft news (the Ford Motor Company?s centenary and the challenges it faces today). For the first few years of ?CBS SM,? the reporter of these pieces was usually Richard Threlkeld; now the segment is doled out to top or rising CBS staffers, who get a few extra minutes to find the idea behind the headline...
...SM? takes the long view. It prefers light to heat, and doesn?t fret if the worthy subject is not in EW or on ?ET.? In its cosmology, novelists and sculptors, opera divas and pop singers past puberty are stars worth traveling to, and doing features on, in the fat middle of the show. (?CBS SM? must account for 100% of network coverage of ballet.) Crucially, it believes that what happened 50 or 100 - or, in the show?s case, 25 - years ago is as important, and may touch us as deeply, as the news of the past week...
...Sunday Passage slot, ?CBS SM? elegizes a notable death of the preceding seven days. Celebrities are easy, but on a slow week the researchers have to dig, and they often find gold. Last Sunday the show paid tribute to ad man James J. Jordan, Jr., the Shakespeare of sloganeers. If you?ve ever tried to purge from your memory such insistent phrases as ?Ring around the collar,? ?Schaefer is the one beer to have when you're having more than one,? ?How do you handle a hungry man??, ?Delta is ready when you are,? ?Us Tareyton smokers would rather fight...
...highlight of each ?CBS SM? year-end show (along with a show-and-tell of endangered species saved) is its annual Obit review, which last December ran for nearly 20 mins. The segments were sensitively presented and expertly edited, the narration flowing with grace and pertinence from one subject to the next, the clips and photos evoking in a few seconds lives whose brilliance or notoriety helped change ours. My wife says she expects to cry at least once during each ?CBS SM.? This farewell montage had us both moist with sorrow and appreciation...
...Striptease Hall of Fame, attends the Fruitcake demolition derby (that piece has to be retired) or just walks home the night of last August?s blackout. Stoic bafflement - a deadpan stare into the camera - is Geist?s usual game. But, when pressed, he can celebrate. For a wonderful ?CBS SM? show dedicated to New York City, Geist reported on Pale Male, the red tailed hawk who has lived for the past decade on a window ledge in a Central Park apartment house. Geist relaxed and let the story soar with its subject...