Word: smahtsã
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...online dating service expand into study guides? Capatalizing on their “Hahvahd-smahts?? and can-do ambition, the founders decided to “build a company” around Pimpin’ Cupid’s burgeoning user base. Yagan cites three major reasons for deciding to expand their business into study guides: “Firstly, we had a compelling offering to the student demographic already at our site; secondly, no online product existed like Sparknotes and we felt that we had a clear plan to improve upon the existing offline study guides...
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