Word: small-town
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...Service has been its secret weapon. Its website deftly mixes simplicity with depth, offering book reviews and personalized recommendations. Orders automatically generate a thank-you e-mail. And Amazon will hunt down any title you can't find, even out-of-print books, with the friendly zealousness of a small-town Midwesterner giving you directions to the doughnut shop. "Word of mouth is incredibly powerful online," explains Jeffrey Bezos, 34, Amazon's founder and CEO. "A dissatisfied customer can tell 1,000 people in a few minutes." Scott Ehrens, a managing director at Bear Stearns, says Amazon "understands...
Artistically he strove for realism; intellectually, for a bland celebration of tradition. There had been an Edenic moment in his childhood when the Disneys settled on a farm outside little Marceline, Mo., and he used his work to celebrate the uncomplicated sweetness of the small-town life and values he had only briefly tasted...
Before he was felled by cancer at 65, it is possible to imagine that he was happy. He had at last devised a machine with which he could endlessly tinker. The little boy, envious of the placid small-town life from which he was shut out, had become mayor--no, absolute dictator--of a land where he could impose his ideals on everyone. The restless, hungry young entrepreneur had achieved undreamed-of wealth, power and honor. Asked late in life what he was proudest of, he did not mention smiling children or the promulgation of family values. "The whole damn...
...some of his political opponents, Capuano embodies all that is wrong with small-town politicians. His Republican opponent in the November election has alleged ethical blemishes and accuses him of ignoring the city's black vote...
...course, high-tech surveillance is not exactly the same as village visibility. As the journalist Kevin Kelly has noted, the old-fashioned, small-town lack of privacy was symmetrical. You knew the people who were watching you, and you could watch them back. These days, you are not on a first-name basis with the computers that track your credit-card purchases or your Web browser's wanderings--or with the people who, for all you know, can access those computers. It's this sense of a distant, cloaked observer that's really eerie...