Word: small
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Dates: during 2000-2009
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After the safety scandal broke, Coke and Pepsi relied on small bottles and cut-rate prices to woo customers. The small packages boosted sales but hurt profitability for the companies and their bottlers. In 2005, Singh increased prices 40% to 60% and later introduced new packaging, like 1.25-liter bottles, which boosted in-home consumption. After a drop in sales in 2006, the Indian market began to grow again in 2007. "I can't complain," says S.B.P. Rammohan, owner of Sri Sarvaraya Sugars Ltd., a southern-India Coke bottler. "It's no longer volume at all costs...
...China, though, Coke has remained focused on sales volume, selling soda in small bottles for as little as 15¢. It just introduced a 355-ml bottle--a little more than half the size of its more traditional plastic bottle--for 35¢ in places like the southern coastal provinces, which have been hard hit by the slowdown in exports. Coke's China president, Doug Jackson, says he'll take what he can get in a tough economy. "If you have a little less kuai in your pocket," he says, using the colloquial word for Chinese currency, "folks look for where...
...saddened that TIME has joined the bandwagon of maligning modern animal agriculture [Aug. 31]. I have invested 20 years into the daily management of 12,000 dairy cattle. Few of the "small-scale" farms I saw as a rural veterinarian achieved the degree of cow care we have been able to provide on our current "factory farm." None converted their manure to electricity or took advantage of new, more environmentally friendly technologies. The modern direction of large-scale animal operations is to employ skilled professionals in all areas to better care for animals, the environment and the consumer. Getting this...
...small stops on the Red Line, one giant leap for Harvard Baseball. That is what the Crimson is hoping for as it welcomes volunteer assistant coach Kristaps Aldins, previously a coach...
...drew over 30 participating vendors and organizations. Fair-goers were exposed to a wide range of local businesses that offered specialized knowledge and shared strategies to facilitate the process of urban produce-growing. Jessie Banhazl, owner of Green City Growers, discussed the use of raised bed produce farms, as small as 4x4 feet in size, as a means to address typical city limitations of space availability. Raised beds furthermore address the issue of soil toxicity in an urban environment, Banhazl said. The fair also hosted a urban-agriculture goods contest, with medals awarded to the best fruit, pickled vegetable, vegetable...