Word: small
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Dates: during 2000-2009
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...November, California voters approved a ballot proposition that guarantees farm animals enough space to lie down, stand up and turn around. Worldwide, organic food - a sometimes slippery term but on the whole a practice more sustainable than conventional food - is worth more than $46 billion. That's still a small slice of the overall food pie, but it's growing, even in a global recession. "There is more pent-up demand for organic than there is production," says Bill Wolf, a co-founder of the organic-food consultancy Wolf DiMatteo and Associates. (Watch TIME's video "The New Frugality...
...turn spurring a backlash, reflected not just in the growth of farmers' markets or the growing involvement of big corporations in organics but also in the local-food movement, in which restaurants and large catering services buy from suppliers in their areas, thereby improving freshness, supporting small-scale agriculture and reducing the so-called food miles between field and plate. That in turn slashes transportation costs and reduces the industry's carbon footprint...
...model for how the new paradigm could work is Niman Ranch, a larger operation that Bill Niman founded in the 1990s, before he left in 2007. (By his own admission, he's a better farmer than he is a businessman.) The company has knitted together hundreds of small-scale farmers into a network that sells all-natural pork, beef and lamb to retailers and restaurants. In doing so, it leverages economies of scale while letting the farmers take proper care of their land and animals. "We like to think of ourselves as a force for a local-farming community...
...supports a low-carbon diet, one that uses less meat and dairy, since both have a greater carbon footprint than fruit, vegetables and grain. The success of the overall operation demonstrates that sustainable food can work at an institutional scale bigger than an élite restaurant, a small market or a gourmet's kitchen - provided customers support it. "Ultimately it's going to be consumer demand that will cause change, not Washington," says Fedele Bauccio, Bon Appétit's co-founder. (See pictures of two farms in Nebraska...
...Fish Frenzy The small flotilla of trawlers docked in the harbor by the Elizabeth Street Pier's Fish Frenzy restaurant, tel: (61-3) 6231 2134, bodes well for the freshness of the food. "Arguably the best fish and chips in Australia," according to the Sydney Morning Herald, and we agree. It's a bustling eatery where the fishy fare is served in cones of butcher's paper. A real treat is blue eye, or trevalla - a deep-sea fish that is very much a local delicacy...