Word: smalleness
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...asking for a cut that suits them," he says. "In Aligarh, they'll come asking to look like [Bollywood superstar] Shah Rukh Khan." The approach chimes with the findings of The Dhoni Effect, a 2008 report from consultants Ernst & Young. Named after Indian cricket captain Mahendra Singh Dhoni, a small-town boy made great, the report found that India's provincial consumers were increasing in importance, thanks to growing aspirations and incomes. "Earlier, it was just Bombay and Delhi, but since 2004 we've been seeing the rise of Tier 2 India," says Ashok Rajgopal, a partner in Ernst & Young...
...SMALL BALL...
...result of the depleted frontcourt—the only experienced forwards were co-captain Doug Miller and freshman Kyle Casey—was a variety of small lineups that spread the floor on offense and pressured the ball on defense...
...think it’s very fun when we play small,” Curry said. “We’re flying on defense, we’re four-out-one-in, and we’re just playing...
...crisis] has the potential to jeopardize small businesses,” Jackson said. “Community banks stand to suffer the most and they are the primary lenders to small businesses...