Word: smaller
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Dates: during 1930-1939
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Like Hearst Comics, National Newspaper Group will place one piece of advertising in all papers of its list alike. Comic Section Advertising Corp. will offer space in smaller groups from its list...
...growth. These two topics follow the usual policy of having one touching on contemporary life and standards, and the other on a subject of learning of general interest. Last year there were four parts including the Latin greeting, and the reduction this year can be accounted for by a smaller competition...
...Yale varsity squads, including football, will be much smaller, do less, cost less, omit pre-season practice, scouting, intersectional games, special training tables. The football team will play five games instead of seven. Like a leaking dirigible, Yale's great athletic plant will gradually deflate, will be cut up, blown up, to become...
...decrease the emphasis on contests with outside colleges, Stevens said that the fact that Yale had suspended preseason activities would mean losing many opponents not under the Yale system. Besides this, he believes that the result would be a certain drop in early season conditioning games with the smaller colleges, which were condemned as "staged" in the report. With two or three weeks less practice, and no easier trial games, Yale would be outclassed physically and otherwise when it faced the strong teams of its regular rivals later in the season...
...Figures indicate that although the more profitable firms in some cases achieved higher than average rates of gross margin, their larger profits of smaller losses resulted chiefly from lower expenses...