Word: smaller
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Dates: during 1990-1999
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...nearly any product was to be loved by all. In Hollywood, a studio tried to make movies that would appeal to all ages and backgrounds. Today, Hollywood is essentially split in half--the major studios make the blockbusters for boys and men aged 13-25, while "independents" make smaller, sophisticated films for targeted crowds...
Chip mills are able to use smaller or misshapen trees that are unsuitable for furniture or other forest products, providing a market for previously unmarketable trees...
...beauty and culture that offers more than just a sunny location for spring break craziness and beach lounging. Natural wonders speckle the island. Larger features like Dunn's River Falls and the Blue Ridge mountains are breathtaking tourist attractions. Those who take the time will also find smaller treats, like guango trees that continue to grow despite having been distorted by hurricanes, or special native fruits like bread-fruits and soursop. Also, the island offers a treasure trove of local legend told in the musical Jamaican patois, a hybrid language fashioned by a complex multinational history...
Balance your purchases of stocks and stock mutual funds among large, midsize and smaller firms or funds. If you buy stocks, spread them among a variety of industries. You might, for instance, buy shares in a well-run oil-service company, which prospers when oil prices are rising, and in a great car company, which profits most when oil prices are falling...
...invest in large companies, buy a low-fee index fund. But to invest in smaller stocks, it's worth paying more for an active fund manager. That's the upshot of a new study by Morningstar, which shows that for the five years ending Aug. 31, the S&P 500 index outperformed actively managed large-cap funds. Managed small-cap funds, however, almost always bested the Russell 2000 index...